Course platforms
Kajabi
A course & marketing platform, published at $179–499/mo ($143–399 annual).
What it is good at
Kajabi is genuinely strong for selling courses and running marketing funnels, and its Coaching product has a built-in scheduler and live video — if that’s mostly what you do, it’s a serious tool.
What it covers
Recorded against Coachful, because that is the comparison we have data for. Read the Coachful column as an interested party’s account of itself.
- Sell online coursesKajabiYesCoachfulYes
- Marketing funnels & emailKajabiYesCoachfulYes
- Branded coach websiteKajabiYesCoachfulYes
- Coaching programs with habits & check-insKajabiPartialCoachfulYes
- Accountability & progress trackingKajabiPartialCoachfulYes
- Session scheduling (self-serve booking)KajabiYesCoachfulYes
- Two-way calendar syncKajabiNot verifiedCoachfulYes
- Built-in video + Zoom / Meet / TeamsKajabiYesCoachfulYes
- Contracts & e-signaturesKajabiNoCoachfulYes
- Community & group cohortsKajabiYesCoachfulYes
- Client mobile appKajabiPartialCoachfulYes
Pricing and features verified May 2026
Where it sits
Built to sell and deliver recorded content. Strong at courses, thin on the ongoing relationship.
Common questions
Is Coachful really a Kajabi alternative if it costs less?
Yes — Coachful covers the same all-in-one ground (courses, website, email, payments, digital products) and adds the coaching layer Kajabi lacks: habits, daily check-ins, contracts with e-signature, and two-way calendar sync. It starts at $29/mo versus Kajabi’s $179/mo ($143 on annual).
Can I migrate my Kajabi content to Coachful?
Yes. You can rebuild courses and programs in Coachful, and our team helps you move content, set up your website, and import your client list during onboarding.
Does Coachful do marketing funnels and email like Kajabi?
Yes — Coachful includes a website builder, funnels, and multi-step email automations with triggers (signup, enrollment, form submission, funnel completion), delays, and conditional branching.
What does Coachful have that Kajabi doesn’t?
Native habit tracking, daily check-ins, accountability nudges, contracts with e-signature, two-way Google, Apple/iCloud and Outlook calendar sync, and group accountability cohorts — the things coaching actually runs on. Kajabi’s Coaching product covers sessions and milestones, but not the daily work in between.
Does Kajabi charge transaction fees?
Not if you use Kajabi Payments: 0% platform fee, with processing at 2.9% + $0.30 on Basic, 2.8% on Growth, and 2.7% on Pro. If you bring your own Stripe or PayPal account, Kajabi adds a 0.5–2% surcharge on top of processing since its 2026 restructure. Coachful charges a 0% platform fee on every plan; you pay only Stripe or Razorpay processing, and the subscription is $29–99/mo instead of $179–499.
Is there a free trial?
Yes — a 7-day free trial. A card is required at signup so you can test the full flow, you’re not charged during the trial, and you can cancel in one click.
Elsewhere
We also publish a Coachful vs Kajabi comparison on our product site. It argues our case, and it is labelled as ours.