Kajabi

What is Kajabi?

Kajabi is an all-in-one platform for selling and delivering recorded content. One subscription gives you a course player, a checkout, an email tool, a funnel builder, a website builder and a community space, and they are wired to each other so a purchase can trigger an enrolment and an email sequence without a third-party automation tool in between.

The category term matters here. A course platform is built around a catalogue: content is the object, access is the transaction, and completion is the metric. A coaching platform is built around a relationship: a person is the object, an engagement is the transaction, and progress is the metric.

Kajabi is the first kind, and it is very good at being the first kind.

Kajabi also ships a Coaching product, which is a real thing rather than a marketing line: it includes a built-in scheduler and live video. The registry records coaching programmes and accountability tracking as partial rather than absent, which is the accurate reading. Sessions and milestones are covered. The daily work between sessions is not.

Who is Kajabi for, and who is it not for?

Kajabi is for a creator whose revenue comes from content sold to an audience. If you have a list, an evergreen funnel and a flagship course, everything in the product is pointed at you, and the marketing half in particular is stronger than anything else in this directory including ours.

It is not for a coach with fifteen one-to-one clients. At $179 a month you are paying for a funnel builder and an email platform whose value scales with list size, and if your list is 400 people the machinery is idling. The registry records no contracts and no habit tracking, which are two of the things a one-to-one practice needs most.

The honest middle case is a coach who does both: a course as the front door and coaching as the premium tier. That coach does well on Kajabi for the course half and tends to run the coaching half in a second tool or a spreadsheet, which is exactly the two-subscription outcome the stack coverage ranking is built to price.

What does Kajabi cost?

Kajabi publishes three self-serve tiers — Basic, Growth and Pro. Our registry records the two ends of that range rather than every rung, so the table below prints Basic and Pro and leaves the Growth figure out rather than guessing at it; Growth sits between the two.

The $89 Kickstarter tier was removed from the public pricing page in January 2026, so a comparison written before then will quote a price you can no longer buy.

Prices as recorded in the registry, verified May 2026: $179 to $499 a month, or $143 to $399 on annual billing. Kajabi charges no platform fee on Kajabi Payments; bringing your own Stripe or PayPal account adds a 0.5% to 2% surcharge on top of processing since the 2026 restructure.

What does Kajabi cover of the eleven-part stack?

What would a coach still need alongside Kajabi?

This is the list that decides whether the $179 is one subscription or the first of three. It is short, and every item on it is something a one-to-one practice uses weekly.

• A way to send and store a signed coaching agreement, because contracts are not in the product
• Somewhere to track what a client does between sessions, because habits and check-ins are not there
• A client record that holds notes, goals and history rather than course progress
• A second look at calendar sync before you rely on it, since we could not verify two-way sync

How does Kajabi compare with Coachful?

They are not the same kind of product, which is the useful comparison rather than a dodge. Kajabi is the better buy if content is the business: the funnel builder, the email platform and the checkout are all deeper than ours, and a creator with a list of 20,000 will feel that difference every week.

Coachful is the better buy if people are the business. Programmes with weekly goals and daily tasks, habits with streaks, morning and evening check-ins, e-signed agreements and a client record that holds the coaching work are the core of the product rather than a module beside the course player, and it starts at $29 a month rather than $179.

The cost comparison is real but it is not the argument. A coach selling $60,000 of courses a year should not choose software on a $150 monthly difference. A coach with fifteen clients and no course should not pay for an email platform built for a list a hundred times the size of theirs.

What should you do about it?

Work out which half of your revenue is larger, then buy for that half and accept a second tool for the other one. Most stacks go wrong because a coach buys one product hoping it will cover both halves well, and no product in this directory does both halves equally.

If you are leaving Kajabi, the Kajabi alternatives ranking orders the options by what you actually gain. If you are staying and only need the coaching layer, the coaching admin tools category is where the cheap complements live.

What does Kajabi do fully, and what does it leave out?

Kajabi is recorded as fully covering 6 of the 11 capabilities in its row: sell online courses; marketing funnels & email; branded coach website; session scheduling (self-serve booking); built-in video + Zoom / Meet / Teams; community & group cohorts.

It is recorded as not including one of them: contracts & e-signatures. A coach who needs any of those runs a separate tool for it.

A further 3 are recorded as partial: coaching programs with habits & check-ins; accountability & progress tracking; client mobile app. Test those with your own workflow before relying on them.

Coachful’s published tiers, for comparison

How does Kajabi’s price compare with an all-in-one plan?

The registry records Kajabi’s price as $179–499/mo ($143–399 annual). That figure covers Kajabi alone, so the fair comparison adds the monthly cost of whatever you would run beside it, starting with contracts & e-signatures.

On Coachful’s published tiers, 5 clients on Lite cost $29 a month ($5.80 per client), 20 clients on Solo cost $49 ($2.45 per client), and 50 clients on Pro cost $99 ($1.98 per client). Pro has no client cap, so the per-client figure keeps falling as the practice grows.

Write both totals down for your current client count and for double it. The cheaper tool at today’s size is not always the cheaper tool at the size you are aiming for.

What should you check before choosing Kajabi?

1. Get the price at two sizes

   The registry records $179–499/mo ($143–399 annual). Ask what you would pay at your current client count and at double it, including any per-seat, per-client or usage charges.

2. Price the tools around it

   List what you would add for contracts & e-signatures, coaching programs with habits & check-ins, accountability & progress tracking and the rest of the gaps above, with a monthly price for each. Add them to the Kajabi figure before comparing.

3. Test the client side

   Sign up as a client of your own trial account and go through booking, paying and the first piece of work. Clients judge a practice by that path, not by the coach dashboard.

4. List your next two offers

   Check that a group programme, a course or a second coach would fit before you commit. Moving clients later is the most expensive change a practice makes.

5. Ask how you would leave

   Find out which records export (clients, notes, payments, content) and in what format, before you need to know.

What are the common mistakes when comparing Kajabi?

• Comparing Kajabi’s subscription with an all-in-one plan without adding the tools it needs beside it.
• Choosing on the coach dashboard and never testing what a client sees on a phone.
• Treating a "partial" capability as fully covered and discovering the gap with a paying client.
• Buying for the practice you have today rather than the one you can see in eighteen months.