Best for group coaching

Every tool, in detail

1

Coachful

from $29/mo

Coachful runs cohorts with a start and an end, community discussion and per-seat billing with instalments, on the same client records as one-to-one work.

That last part is the criterion doing the work: a participant who becomes a coaching client is the same person rather than a new record, which is how the conversion is noticed at all.

Best for

Coaches running cohorts alongside one-to-one work who want to see the conversion between them.

Where it falls down

A dedicated community product has a better feed and stronger culture tooling.

2

Mighty Networks

$95–215/mo + 1–2% of sales

Mighty Networks is better than us at binding a cohort to a community, and its branded mobile app gives participants a better group experience than most client portals.

It has no scheduling and coaching programmes are partial, so the one-to-one half of the practice runs elsewhere with a separate list.

Best for

Community-led practices where the cohort and the community are the same thing.

Where it falls down

No scheduling and partial coaching programmes, so one-to-one work is separate.

3

Skool & Circle

$49–99/mo

Skool and Circle run a better community than any coaching platform on this site, and for a business where the group genuinely is the product they are the right answer.

Cohort structure is limited and there is no coaching layer, so a structured twelve-week programme with progress per participant is not what they are built for.

Best for

Businesses where a paid community is the product rather than a delivery format.

Where it falls down

Limited cohort structure and no coaching layer at $99 a month.

4

Kajabi

$179–499/mo ($143–399 annual)

Kajabi handles the content and checkout side of a group programme extremely well, which matters when a cohort includes recorded material.

Coaching programmes are recorded as partial and live group work is weaker than a dedicated cohort product, so the group experience itself is thinner.

Best for

Group programmes that are mostly recorded content with light live sessions.

Where it falls down

Partial coaching programmes and weaker live group work.

5

Thinkific

$49–199/mo, 0% platform fee

Thinkific supports cohort-based courses with community attached at $49, which covers the delivery half of a group programme competently.

Coaching programmes are partial and there is no scheduling, so live group sessions and the one-to-one conversion both sit elsewhere.

Best for

Cohort courses where the material is the substance and discussion supports it.

Where it falls down

No scheduling, and partial coaching programmes.

6

Delenta

$29–79/mo (by client-portal cap)

Delenta includes programme structure and video at $19, which makes small group delivery viable at a very low price.

Cohort support is partial and there is no community layer, so the peer element that makes group coaching work is missing.

Best for

Small group delivery at the lowest possible cost.

Where it falls down

Partial cohorts and no community layer.

The three things a group programme needs

A cohort with a start and an end. Not a rolling membership — a defined group moving through defined material on a schedule, with progress visible per participant.

Somewhere they talk to each other. The peer element is most of why group coaching works. A cohort with no discussion space is a webinar series.

Group billing. Per-seat pricing, instalments, and ideally a waitlist for the next run. Selling twelve seats individually by invoice is how a profitable model becomes an administrative one.

Products generally supply one or two of the three, and the missing one becomes a second subscription with a separate participant list.

Cohorts, community and billing

Comparison registry, verified May 2026. The final column is what determines whether the 20 to 30% conversion into one-to-one work is visible.

What actually goes wrong with group programmes

Filling it. The whole problem, and no software solves it. A cohort at half capacity costs the same delivery hours and produces half the revenue, half the peer dynamic and half the conversions.

Inventing it live. A programme designed in week one and delivered in week three is designed in front of twelve people. Build it from something you have already run one-to-one a dozen times; the curriculum is in your history.

Unbounded access. Twelve people with unlimited messaging is a different job from one person with it. Define the contact window in the package before somebody tests it.

Not tracking the conversion. A fifth to a third of participants will buy one-to-one afterwards, and most coaches never measure it, which means they never run the programme again for the right reason.

What a cohort needs that a course does not

• A start date and an end date everyone shares
• Per-participant progress, so you can see who is drifting
• A space where participants talk to each other, not only to you
• Per-seat billing with instalments and a waitlist for the next run
• A link back to your one-to-one client list, so the conversion is visible

The economics of one cohort

Why a half-full cohort is worse than none

The delivery hours are identical. Six participants take the same weekly call, the same preparation and the same materials as twelve, for half the revenue.

The peer dynamic also fails below about six, and the peer dynamic is most of why group coaching produces better outcomes than the same content delivered one-to-one. A thin room is a worse product, not just a less profitable one.

And it is demoralising in a way that shows. Coaches deliver a half-full cohort with visibly less energy, participants notice, and the testimonials that would have filled the next run do not arrive.

Which is why pre-selling matters more here than anywhere: if eight people will not commit before it exists, running it anyway is the expensive choice.

Common questions